About the project
The Ministry of Transport and Communications (MOTC), based in Doha, is pivotal in developing and implementing Qatar’s transport and communication infrastructure.
Aligned with Qatar’s vision for a knowledge-based economy, MOTC has launched the Qatar Digital Government (QDG) initiative to digitize government services and improve their accessibility to citizens and residents in Qatar.
We conducted a survey on 1,000 Qatari residents and citizens to understand their awareness of and usage of digital government services with a focus on the circumstances at the time. Survey questions
We used web analytics data to analyze the user behavior on the existing government portals and websites.
The data provided insights into the frequently visited pages, bounce rates, time spent on the website, and other metrics helping us understand user behavior and preferences.
What we had in mind
Amidst the challenges of the COVID-19 pandemic and a regional political blockade, MOTC planned to launch QDG to minimize physical visits to governmental offices.
In partnership with Accenture, a strategic plan was devised to position QDG as a trusted and reliable brand in the eyes of residents and citizens.
The goal: transform the government into a digital entity, fostering trust and forging an unbroken connection with the people.
To create a strong brand identity for QDG, ORIGIN prioritized understanding the audience through comprehensive market research. This approach ensured the platform, designed with a focus on user experience, meets the needs of Qatar’s residents, establishing itself as a trusted brand in the digital government realm.
To create a strong brand identity for QDG, ORIGIN prioritized understanding the audience through comprehensive market research.
Our vision’s outcome
The initiative to digitize Qatar’s government services is not just an isolated effort, but a larger movement that anyone can be a part of.
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